bizadvert

Why hire an SEO writer? What can an SEO writer do for you?

On the World Wide Web, it is not only your potential customers you need to convince that your company is the best. You also need to convince the search engines that bring your website to the customers' attention in the first place. An SEO (Search Engine Optimization) writer is an expert in the inner workings of these search engines and knows from experience and research how to strategically create content that increases your website's ranking.

The higher your website's ranking with search engines like Google or Yahoo, the higher your website will appear on a list of search results. The consumer will rarely look past the first or second page of those search results - so coming up on the tenth or eleventh page is almost as bad as not coming up at all.

The goal of the SEO writer is to get your website to appear at the top of all relevant search results so that more potential customers are driven to your website - which means more potential income for you!

The Tools of an SEO Writer

The experienced search engine optimization writer has a wide array of tools in his or her arsenal to help increase your website traffic:

? Well-placed, relevant keywords: Using just the right amount of relevant keywords in the right places in your website content will also draw the right kind of attention from search engines. What these search words are, where they are placed and how often they are used are all crucial in yielding the desired results.

? Avoiding outdated and overused keywords: The lack of relevant keywords or the use of outdated keywords can demote your website in the search engine's eyes - as can the overuse of the right keywords. If you have broken any of these rules, search engines will disregard your website as junk and push it right to the bottom of the pile - no matter how beautifully designed and informative your website may be!

? Proper formatting of keywords: Strategic formatting of keywords can also be used to help draw even more attention to your site and further improve your search engine rankings.

? Meta Description Tags: For every website, there is a 200-word description of the site which search engines may use to determine whether or not your site is relevant to a particular search string. The SEO writer knows how to phrase keywords properly within this description for maximum results.

? Articles, Press Releases and Newsletters with Deep Linking: Generate even more interest in your website by hiring a search engine optimizing to produce a series of articles, newsletters and press releases for distribution on the Internet. The writer will include many links back to your website, which will help bring potential customers right to your door!

? Taking Advantage of Current Events and Trends: The savvy writer knows that bringing current events into the mix is a sure-fire way of generating even more interest in your website. For instance, after a certain major event, the writer might write an article which references this event. This way, your website will benefit by being included in a search string executed by millions of Internet users.

? Keeping Web Content Fresh, Accurate and Up-To-Date: Search engines like websites with quality, dynamic content. The experienced writer knows how to capitalize on this fact by updating the site regularly with new, informative and relevant information, as well as making sure that all basic content is accurate and up-to-date.

? Website Analytics: By studying the activity around your website, the writer can better determine what is working well - and what is not. What consumers want can change on a daily basis. Keeping abreast of these changes is easier to determine by studying these analytics.

When so much of today's business world is conducted over the Internet, hiring an experienced, quality SEO writer is an essential ingredient for your success!

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are all the rage nowadays. Rather than waste money mailing or phoning traditional advertising out to people who probably have no immediate interest in your products or services, SEO/SEM allow businesses to present ads only to people who are more-likely on the verge of buying from them or a competitor right then. Would you rather pay for every instance of your print ad being displayed in every copy of some newspaper sold, or would you rather target your ad only to people who just performed a Web search for exactly what you sell? Even if each search engine impression cost orders of magnitude more than each recipient of the print ad, the return could easily be sufficient to make it wildly worth the cost... and better still, if you can follow some basic instructions, it might not even cost you anything!

Generally, people want to search for Websites, reviews, comparisons, and other information before they search for specific vendors and practitioners. If a search engine only showed sponsored advertising, it would be of less value to searchers, meaning that fewer people would use it, so fewer advertisers would pay to advertise there. This business model produces a downward spiral that is simply unviable. Instead, search engines show both paid advertising and "organic" search results. When Google's Web crawlers find and parse a dentist's Website, for instance, they find clues on it that it's related to dentistry. They may also find localization information, such as an address or telephone area code. Later, when someone in that area searches for dentists, Google may show this dentist's listing in the organic search results along with the paid advertisers. This impression cost the dentist nothing!

How, then, can businesses get themselves more free, organic listing impressions? This is what Search Engine Optimization (SEO) addresses, and while it may require an investment of time, effort, or capital to implement, the specific cost per impression (CPI) or cost per click (CPC) are nil. In short, the more sweat equity you're willing to put in, the lower your cash cost of implementation will be.

Before you come to imagine that SEO is simply a checklist of things you have to do to get your Website to the top of the organic search results forever, let me point out that you're not the only one working towards this goal; your competitors are, too. In an unrelated analogy, college graduates used to have no trouble getting jobs, but this prompted more people to get their sheepskins today than there are jobs for college graduates, so many are unemployed while others continue on to a graduate school, which will eventually make that distinction less scarce, too. Similarly, the distinction of being top-ranked on organic search is a moving target which requires a continuous effort on your part to keep improving your ranking as compared to your competitors.

Surely, you've heard the old adage that banks only lend you money when you don't need it. Well, it's similar with organic search rankings. If you search for "shipping," you're much more likely to find UPS and FedEx in your search results than some small local courier. Why? Google has nothing against small local couriers, but they want to provide the best possible results to the greatest number of end-users so those end-users will keep coming back, rather than jump ship to Bing or Yahoo. There's a higher probability that UPS or FedEx would be able to handle any end-user's shipping needs than would some small local courier.

Basically, you need to make your Website appear to be a large and well-regarded resource in your field in order to get search engines to present it as such. How? You need more referrals, more traffic, and more conversions. I hate to call them "tricks," but there are some things of which you should be aware that will help you improve your ranking.

One "trick" is to specialize; instead of trying to be everything to everyone, try to be the best at something specific. That small local courier in my last example has no chance of beating out UPS head-to-head, worldwide, but they may be the best delivery service in the City of White Plains, NY. They may come on call, and make same-day pickups and deliveries at reasonable rates. They may offer packing services and shipping supplies at the time of pickup, so you could just hand them flowers, your grandmother's heirloom glass vase, a card, and an address, and leave the rest to them. For that courier to try to become top-ranked in global "shipping" searches would be futile, but if it focuses on winning in searches around "White Plains, NY," for "same-day delivery" or "packing and shipping," it has a much better chance of becoming top-ranked.

Again, I sense you thinking, "How?" Well, the most obvious answer is that the courier's Website should emphasize that it specializes in such, um, specialties. (Note to self: get thesaurus.) The content of their Website should discuss the courier's strengths in White Plains, NYin same-day deliveryand in packing and shipping. The titles of the related pages should include the words White Plains, NY, same-day delivery, and packing and shipping. Headings on those pages should include White Plains, NY, same-day delivery, and packing and shipping. Metadata descriptions on those pages should include White Plains, NY, same-day delivery, and packing and shipping. Metadata key words for those pages should include the words White Plains, NY, same-day delivery, and packing and shipping. Lest you think I needed a thesaurus for those last five sentences, too, let me clearly state that you want to achieve exactly the repetitiveness I presented. The content, titles, headings, descriptions, and key words should present a clear, unified, unambiguous, unmistakable representation of the Web page.

Another "trick" is to cultivate inbound links. For the uninitiated, the idea is that when other Websites link to yours, search engines treat it as a testimonial for your Website, and it improves your Website's ranking in organic search results. The ranking of the referring Website is taken into account, so testimonials from Microsoft.com or WSJ.com are more valuable than ones from smaller Websites, but any ranking points are better than none, so ask friends, clients, and suppliers if they would do a link-exchange with you. Rather than dilute your Webpage content, you'll probably want to put their links on a "links" or "resources" page other than your main page, but keep in mind that it will get less traffic than your main page, and that they're going to want to do the same thing to you, too. Also, the best way to implement this is to have your desired search keywords serve as your link, so this, for example:


For the best value in Westchester small business IT support, contact Maverick Solutions IT, Inc.


is less preferable than this:


For the best value in Westchester small business IT support, contact Maverick Solutions IT, Inc.

Other ways to generate more inbound links are to blog, tweet, wall post, answer newsgroup questions, or publish articles. Having articles published with "about the author" links or making newsgroup posts with links in your signature block are obvious ways to generate inbound links - especially if they're highly-trafficked, well-regarded, widely-read articles (like this one). However, even blog entries on your own Website may be retweeted on Twitter, shared on Facebook, or syndicated on sites looking for content. We use Google Alerts to monitor any online mention of our company, and find that many of our blog entries and articles have turned up in the strangest of places... but they all count as free, inbound links! Even just creating Linked-in and Facebook pages for your business are good ways to pick up a few more search engine ranking points, and they give you more ways to showcase yourself to your prospects.

Google PR

If being listed on Google's first page is your goal then I would be focusing on other measures to increase you likelihood to make the coveted first page of Google.

Google PR is attained by having quality incoming links to your website. The greater the number of incoming links from quality websites to your website, the higher the ranking of your page. Does having a higher rank mean that you will be listed above lower ranked pages in a Google search? No.

On October 15, 2009, Google employee Susan Moskwa confirmed that the company had removed PageRank from its Webmaster Tools section. Her post said in part, "We've been telling people for a long time that they shouldn't focus on PageRank so much; many site owners seem to think it's the most important metric for them to track, which is simply not true.


(wikipedia.org/wiki/PageRank)


As you know, having a high ranking page is not my main focus, then what do I focus on? I start by deciding what my main keywords are. The keywords I focus on is what I expect the visitors of my web site to type into Google to find my page.

Once the keywords have been decided upon I then apply them to the Title tags of the page, include them in Header tags on the page, add them to the Meta Description tags and Meta Keywords tags between the Head tags of the page.

I also try to include the keywords as part of the content of the page. I have found that the keywords should be incorporated into the content in a natural way, do not add keywords for the sake of adding them. I guess there is a fine line between spam and good content.

I do also add relevant comments to other blogs, regardless of the "follow" status of the link. Visitors will come to your site based on the quality of your comments.

I have several pages on Google's first page based on the relevant keyword searches, the highest PR of all my web sites is 2. Instead of focusing on the back links take the time to produce a content rich site.

Search engine optimization is an internet marketing technique utilized for increasing a website's ranking on search engines. When engaging in search engine optimization, website owners must learn how search engines work and how they find out what users are looking for whenever they are used.

A lot of search engines use crawlers, which are also known as robots or spiders, for searching data. For instance, when a user go to a search engine and type the word "ball" into the search box, the crawlers scour the Web, searching for the most relevant and updated materials for the word that you have keyed in. in a couple of seconds or less, the results will then be shown and ranked according to relevance.

When the website owners discovered that their ranking on search engines were determined by the content of their website, the race for SEO soon took place. Unfortunately, some of the owners began to use underhand tactics, such as "keyword stuffing", which uses one word repeatedly or hiding keywords by placing them in the background of the site so that they cannot be seen, in order to manipulate the crawlers and achieve higher rankings. Such techniques are known to be as "black hat" SEO. Proper SEO tools, such as keyword research, informative articles and the use of backlinks came to be known as "white hat" SEO.

When used properly, search engine optimization has a lot of advantages. Primarily, SEO is a free form of advertising. You also have more control over SEO than other advertising methods. All you have to do is to learn the best practices of optimizing your site. Most of all, you could generate online traffic through it, as with more users visiting your site, the more potential customers or clients you are most likely to have.

However, SEO is not simple as it seems to be. Even though a lot of site owners attempt to do it on their own, successful SEO requires proper education and training on the subject. The content of the website needs to be search-friendly so that crawlers could find it easily. I simpler terms, the more it is commonly sought for by the users, the higher it would go on the rankings, as well as the more popular it would get among the people using the Internet looking for the solutions about their concerns.

Due to the span of time needed to create successful search engine optimization campaigns, most people hire professionals to manage their SEO strategies. As a result, there are a lot of companies that concentrate entirely on optimizing search engines. These companies make use of white hat SEO in order to gain ranking for the website fairly, as opposed to the ones who are using black hat SEO that utilizes underhand strategies of gaining higher rankings while disturbing the balance of the allocation of the results rendered by the crawlers during a search query. As a rule of the thumb, one must work hard looking for an SEO company that uses white hat strategies in order to avoid the complications of getting into trouble and lawsuits of underhanded optimization techniques of black hat SEO.

Search engine optimization or SEO has taken off again over the last few years to include a whole new landscape of Internet marketing opportunities and connect with people via search engines, social media sites and the rapidly expanding mobile Internet. The daily sales figures for Internet ready mobile handsets are truly staggering. Add to that, the traffic figures from social media sites and the twentieth billion Tweet being reported in the news recently and boom, a new revolution is here.

SEO has moved into the digital age with news feeds and high definition video news feeds to enhance the marketing and promotion of a website. One website I reviewed recently had obviously gone to a lot of work as all the social media sites were connected up, high quality video was being shown on the site which also had an e-commerce store as well. A truly impressive website these days needs to embrace new technologies and connect with the audience where the people are. Many people are staying connected and access their network of friends via social sites and these features are available from many of the newer mobile phones. Amazing technology goes into the applications that are downloaded in their millions. A whole new world of applications and social connectivity has opened up for the modern day marketer. The incredible reach of the Internet and the power of connecting to each individual via desktop or phone, on search engines or social sites is truly amazing.

An Internet business needs a website, some results in the search engines and needs to connect with the people where they are. News feeds and video have become very powerful marketing tools and many people out there would chose to watch a video over reading. Add to all this Internet activity the fact that mobile Internet access is growing four times faster than desktop access right now there are some great Internet marketing opportunities if you have a mobile version of your website.

The Internet business that uses e-commerce, video and text news feeds will be connected to a much wider audience. The technology space has made rapid advances over recent years and now offers many new marketing opportunities for Internet business. Advanced software and some clever programming can be used to better present your business in the digital age. With all the gadgets, software and technology available your original business ideas can make a difference.