If you are honestly serious about building a profitable network marketing business you should be spending 80-90% of your time sponsoring and recruiting.
Meaning, if you have two hours available to build your business every evening, you should be spending a minimum of an hour and a half CONNECTING with people, DIRECTING them to a simple presentation and FOLLOWING UP to collect a decision. Because there is no other "more important" money-making activity for you to do.
The challenge is, once you've approached all the people you know - family, friends, co-workers, and community leaders - who do you connect with now?
How do you go about making those new connections? Enter the wonderful world of...
Network Marketing Lead Generation
Study the business building methods of the top income earners in any MLM opportunity and you'll discover the HOW is across the board.
In my company, within the top 20 income earners, you find a few who have built their business almost entirely belly-to-belly. Meeting new people, initiating a conversation, and guiding them to look at the opportunity is their preferred method of network marketing lead generation.
Others brought in a team of people (who also had a team) from another company - and this laid a solid foundation for profit.
Others started by holding small opportunity meetings in their homes, then expanded into the homes of their new distributors and now hold large hotel and motel meetings on a weekly basis.
A few have actually purchased generic business opportunity seeker leads and make the initial connection by picking up the phone and qualifying them in regards to interest, energy and motivation.
And still others have built their business entirely by using a "funded proposal" model which means they lead with an inexpensive report, ebook, DVD training, or tool - get paid for the sale upfront, then back end the business to this new, highly qualified MLM lead.
So while the HOW is often dramatically different, the common denominator to every top producer is they spend the majority of their time and effort connecting, presenting and following up with new people on a consistent basis over an extended period of time.
Funded Proposal Network Marketing Lead Generation
The beauty behind using the funded proposal method of network marketing lead generation is that you get paid to promote your business even if no one ever joins your business, if you do it correctly.
It also lends itself to being more of a sales and marketing approach, which can be expanded, versus a one-to-one approach which is hard to expand because we all only have so much time.
Another HUGE benefit to this model, is it helps get you and your team into almost immediate profit. Which is important. Because the faster you can help someone get a check, the more likely they will stick around long enough to find their way to building a solid business.